"When we moved Suzan-Lori Park's Topdog/Underdog to Broadway, we knew we had a significant challenge in attracting a young, urban audience to see the show. We turned to Marcia Pendelton, who had done terrific work on Noise/Funk in Philadelphia. Marcia's work not only focused on groups, she made single ticket sales a priority; she and her staff went into churches, dance clubs, shopping centers -- she even coaxed our stars, Jeffrey Wright and Mos Def, to attend a number of special events, including the first annual Hip Hop Super Conference. She also got us a significant amount of press, particularly radio. Before we knew it, the Ambassador Theatre had the most diverse audience Broadway had seen in years. The show recouped its investment in only sixteen weeks -- thanks in part to Marcia's work. She's committed, she's pro-active, she's original, and she gets the job done.
Waxman Williams Entertainment
"In December of 2003, I hired Marcia Pendelton to work her PR magic for 2 concerts by Motown's legendary studio band, The Funk Brothers, who were to perform at B.B. Kings in New York City. I wasn't disappointed. Within days, her expertise in reaching out to the African American audience was in full bloom. She had contacts in avenues I had no idea even existed as an avalanche of email blasts and interviews in print and broadcast media ensued. Her work made the concert a much anticipated event. The first show was completely sold out and the second show was 90%. While much of her work deals with reaching out to the African American community, with Marcia's creativity and work ethic, I'd recommend her to everyone. I don't think there are any limits to what Marcia Pendelton is capable of.
Producer, Author, Musician, Manager
"Marcia created an excellent strategy to promote our Anniversary concert at Carnegie including special appearances, radio and print interviews, and community outreach opportunities. In addition, constant brainstorming/strategizing with Sweet Honey and working diligently with the Carnegie Hall staff provided us with the push we needed to make the concert a success. Marcia's energy, confident style and perserverence, as well as her keen sense of creativity and purpose helped to make Carnegie a memorable experience for everyone involved."
Sweet Honey In the Rock
Grammy Award-winning vocal ensemble
"Lincoln Center Theater hired Marcia Pendelton and Walk Tall Girl Productions in early 2005 to help us with the marketing of the new musical, DESSA ROSE. Marcia worked tirelessly to build the African-American audience for us around the five boroughs. She offered creative ideas and suggestions, organization, and a great deal of drive to get the word out on the show's behalf. The highlight of the campaign was the planning of a special performance and private reception at the theater for 100 opinion-makers in the African-American community -- many of whom Marcia knew personally. The event helped spread the word about the show in the most valuable way possible: excellent word of mouth. Marcia was also a pleasure to work with -- smart, tactical in her approach, and endlessly creative in her ideas. The end result was that we did see an increase in the percentage of African-American people at the theater -- something we hope to continue to see at future productions."
Linda Mason Ross
Director of Marketing
Lincoln Center Theater
"Tickets sales for Daniel Beaty's Emergence-See! would not have been a success without Marcia's commitment to reaching the right audience and ensuring they bought tickets. Group sales for this show were higher than any other production last season and we could not have achieved that with her dedication and enthusiasm."
Director of Marketing
"It was our privilege to work with Marcia on our production of BLUE DOOR by Tanya Barfield in Fall 2006. The experience was a pleasure from start to finish. Marcia brought with her an innate professionalism and a wide-ranging knowledge of the many communities within NYC, thereby expanding the reach of our marketing efforts exponentially. In the process, she became a champion not only of the production but of Playwrights Horizons itself. To know Marcia was out there, bringing our show to the attention of audiences whom we would not traditionally reach was both a comfort and a blessing. Ultimately, we changed the profile of our audience and felt we took positive steps towards bringing Tanya's beautiful play to the diverse audience it deserved."