Walk Tall Girl Productions (WTGP) is dedicated to making the arts accessible to the widest possible audience with special emphasis placed on the theater.
|Photo by D'Ambrose Boyd |
Marcia Pendelton has worked as an arts management professional for over 20 years. Since founding Walk Tall Girl Productions, Inc. in 2000, she has provided marketing, group sales, audience development, communications, producing, and education services for both commercial and nonprofit ventures, with special emphasis placed on the theater. Her work in has been highligted by the media including: The New York Times, The Philadelphia Inquirer, the Philadelphia Daily News, Newsday, The Positive Community Magazine, ABCNews.com, Black Enterprise.com, Centric's Leading Women series, and Rolling Out Magazine. Her groundbreaking work in marketing theater to new audiences has been honored by The Black Public Relations Society of New York, What's the 411Audience Development Award and New York's AUDELCO Awards.
From Broadway, to Off-Broadway, to national tours, to regional theatre, to black regional theatre, to urban theatrical productions, Pendelton's creative audience development and marketing initiatives have introduced thousands of people to the magic of live theatre. She has worked on behalf of award-winning theatre artists including Lynn Nottage, Bill T. Jones, Tracey Scott Wilson, Tarell Alvin McCraney, Tyler Perry, George C. Wolfe, August Wilson, Suzan-Lori Parks, Regina Taylor, Ruben Santiago-Hudson, Debbie Allen, Phylicia Rashad, and Jeffrey Wright, and music moguls Russell Simmons and Motown founder Berry Gordy, Jr., and hip hop/actor Mos Def. In addition she has had the honor of marketing theatre productions featuring film luminaries including Denzel Washington, Viola Davis, and Terence Howard. She has produced entertainment, education and cultural programs for internationally renowned institutions including the American Museum of Natural History and the Metropolitan Museum of Art and for public servants Manhattan Borough President C. Virginia Fields and New York State Assemblyman Roger Green. She has lent her sales and marketing skills to the worlds of dance and music by working for the Alvin Ailey American Dance Theatre, The Joyce Theatre, New York Live Arts, Sweet Honey In The Rock and The Funk Brothers (Standing In The Shadows of Motown). Other clients have included: The Vineyard Theatre, Manhattan Theater Club, The Public Theater, Playwrights Horizons, Signature Theatre, Emerging Artist Theater Company, National Black Theatre, HARLEM STAGE, Urban Bush Women Dance Company, Lincoln Center Theatre, Second Stage Theatre, Blackbird Productions, HERE Art Center, New Freedom Theatre, The Culture Project, The Philadelphia Theatre Company, Carnegie Hall, New York Association of Black Journalists and many more.
Clients for the 2016-2017 season include the Broadway productions of August Wilson's Jitney, SWEAT by Lynn Nottage, and Motown The Musical. Off Broadway: The Public Theatre, The New Group, Signature Theatre, The Manhattan Theatre Club, Turn Me Loose starring Joe Morton, produced by John Legend, For All My Girls: A New Musical for the "Everyday Diva" featuring R & B star Monifah; The Sheen Center for Arts and Thought, and Schimmel Center at Pace University.
Pendelton's work as an independent producer includes the Annual Fort Greene, Brooklyn Juneteenth Festival, "A Conversation with bell hooks and Kevin Powell: Black Men and Masculinity," and My Soul To Keep, a performance and dialogue series that focuses on art and spirituality. In addition to her work as a marketer and producer, She has also shared her knowledge and experience with aspiring arts management professionals by teaching Marketing the Arts at New York University's School of Continuing and Professional Studies.
Pendelton earned a Bachelor of Science in Sociology from Saint Joseph's University (Philadelphia) and a Master of Fine Arts in Theatre Management from the University of Maryland at College Park. She is a member of the Black Theatre Network and serves on its executive board, Greater Harlem Chamber of Commerce, the Harlem Arts Alliance and the Audience Development Committee. She currently resides in the Bedford-Stuyvesant section of Brooklyn, NY and is an active member of Emmanuel Baptist Church.